Digital Magazine Symposium
• : Gordon Borrell, Chief Executive Officer, Borrell Associates
• : Josh Gordon, President, Smarter Media Sales.com
• : Gregg Hano, Publisher, Popular Science
• : Rob Keenan, VP of Media Integration, Edgell Communications
• : Dominic Duffy, Co-Founder & Managing Director, Ceros.com
• : Dean Eaker, Founder & Chief Revenue Officer, Wired Assets Data Corp.
• : Marcus Grimm, Marketing Director, Nxtbook Media
• : Rob Grady, Director of Technology, NextScreen
• : Nicholas Pavach, VP, Advertising Sales & Custom Publishing, Zinio
• : Tom Moran, President, x.L.r.8.d Brands Inc.
Gordon Borrell
Gordon Borrell is one of the media industry’s leading analysts and is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide. He is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications and has appeared on CNN and other TV and radio programs discussing trends in local media.
Prior to starting Borrell Associates, Gordon was vice president for new media for Landmark Communications, where he worked for 22 years. He started his career as a reporter and editor for Landmark’s newspaper, The Virginian-Pilot in Norfolk, Virginia. In 1989 he began pioneering interactive ventures for Landmark and helped the company establish the first TV and newspaper Web sites on the Internet. Mr. Borrell conceptualized and helped create InfiNet, an Internet access and hosting company now owned by Gannett Co. He is past president of the Newspaper Association of America’s New Media Federation and was nominated for the NAA’s New Media Pioneer of the Year in 2002.
He is married, has five children, and lives in Portsmouth, Virginia, where he has been active on boards and organizations supporting public education and community sports.
Josh Gordon
Josh Gordon is president of Smarter Media Sales.com where he works with publishers to maximize their online and print revenue through training, consulting, and representation.
In publishing, Gordon has successfully sold media for 24 years representing a wide variety of publications. As one of the first print salespeople to aggressively sell online media, his territory with Penton's Broadcast Engineering accounted for over half of all online billing during the first four years of that publication's online presence.
Gordon is directing a research project, The Digital Magazine Ad Engagement Project, to help publishers monetize digital magazines. While working with Social Media Today, Gordon helped marketers understand the future social media can play in business. Josh writes the The Ad Sales Blog (www.AdSalesBlog.com) which covers publication-branded media sales.
Gordon is the author of four books on the subject of selling and persuasion and is an internationally recognized expert on the subject. He has been covered on CNN, CNBC, National Public Radio (on PRI's "Marketplace"), The Fortune Business Report, Wall Street Journal TV, and WCBS Radio. His books have been translated for publication in Germany, China, Korea, and Taiwan.
Gordon's books have been covered in Fortune, Business Week, USA Today (three times), Fast Company, Success (twice), The Mail On Sunday (UK), Inc. Magazine, Sales and Marketing Management, and SellingPower.
Gregg Hano
Gregg Hano is Bonnier Corporation’s Group Publisher of Popular Science, Science Illustrated, Popular Photography, American Photo and Sound & Vision.
Under Hano’s watch, the 136 year-old Popular Science has marked a series of financial milestones, including the most profitable year in history (2003), the largest issue ever (December 2003’s Best of What’s New issue) and web revenue reaching an all-time high (2006). PopSci has also achieved consistent year over year growth in advertising revenue and bottom line profit, as well as adding dozens of new endemic and non-endemic advertisers to its pages.
By the time he assumed the role of Publisher in 2003, Gregg Hano was no stranger to Popular Science. He served as Director of Sales and Marketing for the magazine from 2001-2003, and was a sales representative for Popular Science from 1987-1992. In the interim, he was Associate Publisher at Saveur, Garden Design, and Popular Mechanics magazines.
A graduate of the Scripps School of Journalism at Ohio University, Hano, a New York native, lives in Pelham with his wife and two daughters. When he’s not building brands, Hano enjoys collecting cars, fishing, skiing, and spending time with his family.
Rob Keenan
Robert Keenan is the Vice President of Media Integration for Edgell Communications, a Randolph, N.J.-based business-to-business (BtoB) media organization. In this role, Rob drives the business and technical direction of Edgell's online operation, which includes communities in the retail, consumer goods, mobile enterprise, apparel, hospitality, and reseller sector. At the same time, he is responsible for managing Edgell's print/online audience development operations and with overseeing Edgell's editorial operations. Prior to joining Edgell, Rob spent more than seven years in CMP Media's Electronics Group (now United Business Media's EE Times Group). At CMP, Rob served as the Director of the RFID World group and as the Editor-in-Chief of the TechOnline network of web communities. Rob graduated from the University of Scranton in 1995 and holds a B.A. in Communication.
Dominic Duffy
Co-founder of Ceros.com, Dominic Duffy has been instrumental in creating a new online magazine format to truly harness the interactive and creative potential of the Web. Involved in the development of software for the publishing industry for over 16 years, Dominic is well-versed in catering for a demanding market. "In a traditionally risk-averse industry, it's vital not to apply technology simply 'for the sake of it," he says. As a result, Dominic has developed the Ceros platform to provide true revenue-generating opportunities for the content owner. Having begun his career in glamorous style as a proofer engineer for Iris Graphics ("No matter how long I scrubbed, I still spent most of my weekends sporting a cyan hue") he has experienced many aspects of magazine design and production - both good and not-so-good. "Successful online magazines are those that recognize and provide interactivity without ever losing the uniquely engaging and creative reader experience of a magazine," he says.
Dean Eaker
Dean Ross Eaker has more than 25 years of experience as an entrepreneur starting, growing and developing data driven companies. Dean has forged strategic relationships with companies such as Acxiom Corporation, VNU Publishing, United States Postal Service, Microsoft, Avery Dennison, IBM, Lexis/Nexis, and many other Fortune 5000 companies within Publishing, Direct marketing, Data compilation and Digital media industries. Mr. Eaker's strategic planning as well as his tactical execution have created strong revenue streams for specific business units that led to growth within specific market sectors.
As the founder of Electronic Pictures Corporation (1980), Eaker created an integrated marketing and development company which created industry trade magazines, sourcebooks, trade events, edutainment content, electronic and online businesses, and was instrumental in creating strategic marketing alliances within these emerging markets.
He served (1998-2003) as CEO & Founder of ThinkDirectMarketing.com (TDMI). TDMI developed and distributed online direct mail products and services that automated and streamlined customer relationship processes for small-mid sized businesses. Mr. Eaker orchestrated a reverse merger strategy for TDMI to form a data centric healthcare communications concern.
He next served as a high level consultant (2003-2006) to several private equity backed ventures providing strategic direction as well as forging industry alliances for those concerns.
Dean is currently (2007- present) Founder & Chief Revenue Officer of Wired Assets Data Corp.(www.wiredassets.com) -- a Mobile Information Provider that provides mobile information to the Risk Management sector, Political/Non-profits, and Marketing industries.
Marcus Grimm
Marcus Grimm is the marketing director for Nxtbook Media and author of the Nxtblog, the first online newsletter for publishers of digital magazines. A frequent panelist both domestically and internationally on the subject of digital media, he's also a diabetic distance runner, currently training for this next marathon. He blogs at www.nxtbook.com/blog and at www.pumprunner.com.
Rob Grady
Rob Grady is NextScreen's Director of Technology and Managing Partner of NextScreen's sister company NextScreen Labs. As a member of NextScreen's Executive Team, Mr. Grady is responsible for the company's Technology Strategy and Product Management development and execution. Since formally joining NextScreen in February 2008, Mr. Grady has helped the company develop its digital capabilities and properties including Winding Road Magazine Reader, WindingRoad.com, NextNewsStand.com, Sweepstar.com and AVguide.com.
Mr. Grady has over 14 years of diverse experience in Product Management, Project Management, User Experience Design and Business Strategy. Prior to joining NextScreen Mr. Grady worked as a Product Director at nFusion, a Product Manager at Builder Homesite, a Business Consultant at Scient and a Project Manager at iXL. As a consultant he worked on teams developing strategies and executing solutions for a diverse set of clients including FedEx, AutoZone, Citrix Systems, Ingersoll-Rand, Ducks Unlimited, Hoovers, Dresser-Wayne, Trugreen, Terminix, First Tennessee Bank and St. Jude Children’s Research Hospital.
Mr. Grady received his M.B.A from The University of Memphis and a B.A. in Political Science and International Relations from Memphis State University.
Nicholas Pavach
Nicholas Pavach, vice president of advertising sales and custom publishing for Zinio, knows many sides to advertising, having worked for agencies, magazines, websites and, now, the evolution of the three. Previously, Nicholas was the senior director of integrated marketing solutions for Rodale's magazines, Web sites, books and events. Prior to that, he worked as the East Coast Ad Director for Outside magazine and online. At both Rodale and Outside, he focused on top-tier brands like Izod, Subaru, Volkswagen, Diageo, Asics and Oakley to develop strategic solutions for each client’s unique business needs. Pavach started at McCann-Erickson Seattle in account management. He then moved to another IPG agency in Los Angeles, Dailey & Associates, where he supervised brand-centric accounts such as Callaway Golf, Robert Mondavi Wines and Unilever Foods. Pavach graduated from the University of Washington with a B.A. in advertising.
Tom Moran
Tom Moran is president of x.L.r.8.d. Brands, which develops solutions for online and traditional publishers to deliver the next generation of premium, personalized user experiences. With over 18 years strategic business development and alliances experience, Moran has acquired expertise in identifying and creating strategic technology and business alliances that uniquely accelerate market opportunities for start-up as well as established industry leading companies.
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